Monday, February 8, 2010

PPI ISSUES MEDIA COVENANT FOR 2010 ELECTIONS

“We, journalists from Luzon, Visayas and Mindanao, recognize the role of a free media in a democracy. We recognize the importance of honest, orderly, peaceful and credible elections in strengthening our democracy. “We shall abide by the basic journalism principles of accuracy, truth-telling, fair and balanced reporting, humaneness, and stewardship in covering the elections “We shall remain vigilant and impartial in our coverage of elections using our own resources. “We shall not accept gifts from politicians and their supporters to attack their opponents or in exchange for favorable coverage. “We shall not misuse and abuse our privilege as journalists. “We shall ensure that the stories that we write are fully verified. “We shall report on stories about reforms and positive changes. “We shall help educate the voting public on the election processes and laws. “We shall be firmly committed to our own media organization and avoid being used by groups and individuals engaged in partisan politics. “As journalists of the members of the Philippine Press Institute, we pledge to uphold the PPI Code of Ethics and this covenant.” We are aware of the transgressions of many of the members of media. We do not condone those acts that violate the basic rules of journalism of being truthful and fair in our reporting. As watchdogs of our democratic institutions, we know that it’s important that we are credible. This covenant is our way of reminding ourselves of our commitment to the profession and to society. Culled from Ellen Tordesillas' article, 5 February 2010

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