Just listen to this radio ad, "Honey anong tingin mo sa damit ko?" and the girl goes on and on asking her husband what she would wear, until finally she lands on her pyjama. Now, would you trust this woman's opinion about who should be president come election time? Of course not. if she cannot decide what to wear, how much more if the topic is already something that concerns our country?
Then there is this lunchtime comedy radio program that has really a long list of anti-women jokes. One -- the guy(s) belittle the woman; insult her; and call her names. Two, she is placed in odd situations that make her vulnerable to their tauntings. Three, the wife is always a butt of ill jokes making her sound like a buffoon. Although she fights back, the harm in the consciousness has been done
Listening to a religious radio station, one would think that the announcers would really be conscious of gender equality. But no, two female announcers that I can recall have hyphenated family names that it is really difficult for me to remember which one is their real name. I wonder why the women cannot just choose one family name, instead of two. That is burderning the ears of the listeners.
But what is really galling is this: men even as early as 7 o'clock in the morning thinking of having a hard drink right away. Don't the advertisers know that children inside cars could be listening to those ads and so they are already shaping them up to be hard drinkers when they grow up. There ought to be a sanction against such ads. Dep Ed Help!
The radio is an intimate medium. It penetrates our hearts and minds, not just our ears. Therefore, it is a very sensitive tool for changing the behavior or strengthening the values of people. A little bit of being discreet is in order
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