WORLD OF POLITICAL AND ETCETERA TRALALA

Friday, March 26, 2010
ADVERTISING IN THE WORLD OF POLITICS AND ETCETERA TRALALA
All provisions of the advertising ethics of the Adboard and the Philippine Advertisers National Association or PANA have gone haywire with the onset of the election periods for national and local positions. Candidates and their parties have commandeered national tv and radios to air their jingles and ads even if one is incorrect in its sentence structure. These are aired every five minutes, the same candidate being promoted ad nauseam


hindi bawal mangarap ang mahirap. Basta't maaabot ito sa malinis na paraan. That looks incorrect grammar. "Hindi bawal mangarap" is pointing to a behavior, but the next sentence, "Basta't maaabot ito" refers to dream, a noun. There is no "connect."


Then the faces of children from a scavenging area are being used, abused to promote a candidate with questionable deals. The associations for children should complain and bring a suit against such a candidate who abuse them visually. How can a child say that he is the best candidate unless he or she has been paid to say so? Voting age is 18, not 6 or 7. It is unfair and unjust to include children in that irrational urge to use all means to land in the highest post of the land.

Then a shampoo ad of KC Concepcion is also aired every five minutes on tv as if women should ape her narcissistic love of her hair. It is not the hair of a woman that counts most but what is inside her head. That should be the emphasis. Yet the advertiser, Unilever chooses to hammer in women's hheads that to be popular and to be beautiful is to ape KC.

The solution to the above political ad is for Comelec to come out clean and unbiased -- penalizing the candidate and his party for obvious violation of the number of ads allowed him, and to remove the above ad for unlawful use of children.

Regarding the second, what we can do is to boycott the product and educate KC on Sharon, please take note. Stop your food binging ads and examine your child's ads.

This is the world of political and etcetera tralala -- where everything goes, and where money dictates everything.