WHEN RADIO ADS BECOME IRRITATING

THIS IS A WARNING TO RADIO LISTENERS:

1. Be more alert in listening to news that is interspersed with advertisements every two minutes. The announcer talks as if the ad he is reading is news. That is a ploy to make you buy the product, which is not really that special. 

2. Report to the authorities ads that downgrade women. Saridon, a pill, is advertised this way: "my isang lalaki na nagreklamo dahil sa kanyang madaldal na katabing babae: you are the palakol to my ulo..." That is just one among so many horrible adjectives and negative nouns he had used to describe the woman. This was aired several times over a radio station with a woman announcer whose first name is Nympha known for her political reporting. You see, even if she eats political news everyday, she is weak to reject ads that degrade women simply because the real boss behind the microphone is that guy who orders the technicians to air that ad. 

3. Campaign against ads that belittle indigenous products like lagundi and tawas. Lagundi was downgraded by no less than a giant in the comedy scene, claiming that a "padahon-dahon" na paggagamot will not do you good but  Solmux would. Eventually that ad was removed, or changed after a time. I talked to an alternative medicine doctor but he is too shy to campaign against it, having been a government official before in the health department. 

4. Campaign against the most recent -- Rexona ad that claims tawas is not effective. Actually, while taking the tricycle, a driver really smelled awful, the air wafting to me as he drove on. I told him to use tawas, which is only P5 per sachet and mix it with water. Now, no tricycle driver in our subdivision smells like a macho pig anymore. Rexona has become colonial in its advertising. You see how can the product compete when it costs P8, whereas tawas only costs P5? You expect the tricycle driver to go wild driving so he could add another  P3? No way, Mr. Unilever. You have stayed so long in the country, you should learn to respect our natural products and allow us to do away which your artificially and chemically made harmful products.
Actually, you could develop allergies using those strong medical products because of the chemicals used in their manufacture, whereas tawas is just so purely natural. 

Rexona even chides the train passengers to use it because the vehicle is too crowded with people. Well, if one is using the train everyday, then should he/she buy rexona every so often? A sachet of tawas mixed with water and alcohol will last for a month.  

It is so sad that I heard this ad after I had been listening to the tandem of Rogie and Lourdes, two of the hardest-hitting radio commentators today. There seems to be a latent message there -- for us to turn to another station as the advertisers had made an ad that would make us connote their opinions with "kili2 power".  By the way, the first ad of Rexona mentions that Tagalog word. 

So help us campaign against Rexona. 

Folks, the advertising world lures many honest people and especially those with integrity to use their talents and genius to pervert the people's values. Let us conscientize them to be humane and to use their God-given talents and skills for the betterment of this world. Let us also pray that they be brave enough to say no to make them pursue their art by negating all the Christian and humanitarian values that this planet needs.