WHEN THIRD FORCES MOVE

Although political campaigning is not yet sanctioned, various parties are now undertaking their kind of self-promotions already in various ways. Several senators can now be heard everyday in stations with highly strong signals. They come in the form of outright advertising of their achievements, advice on this and that aspect of life, comments or discussion of current issues, or debating with certain people which could be covered by media in print or broadcast on air.

Just listen to the radio in the morning and watch TV at night. Aside from these political campaigning, the administration is always given airspace for airing its defense of expenditures, its defense of inaction on certain problems, and even make convoluted explanations that eventually blur the issues.

So what does this mean for the Third Forces around? It just means that mediawise or in terms of advertising ourselves, our objectives for good governance and for possible candidates that we can support, we are lagging behind administration and opposition candidates. They have the logistics to conduct their subtle campaigns in preparation for 2010. And that we need to be more sophisticated in handling political campaigns.

No matter the Comelec calendar for campaigning, Third Forces can already create scenes in the country, but as a group, not as individual organizations. Promotion of Righteous and Good Governance, needs to be conducted on a regular, sustained basis as a collective, in order to bring to the public the idea that already there is a serious and sincere move to remove the iniquitous operators in the government and to also emphasize that 2010 is a most important year for us to CREATE HISTORY AGAIN.

Yes, we are in for the long no longer the short run of having our friends, our colleagues, our choices for officials/leaders in positions of power. We also need to state that our concern and serious commitment go beyond 2010.

Hence, we need to create a regular media group amply supported with funds under strict and controlled policies and programs that will attend to the day-to-day demands of making the voices of the Third Forces heard. This media group will be the link between the candidates, the parties and the people as they present all the aims and agenda that will be carried in 2010 onwards. Let us show that the Third Forces are now moving.

Public Communication is a very important part of any political life, after all.