SUMMIT: PHILIPPINE MARKETING CRISIS

This Summit is a rallying call for the immediate creation
of strategic solutions and pragmatic approaches to Marketing
in order to survive, to thrive and even drive growth in a
recession.

It is an affirmation that Filipinos, cooperatively, can
“move over crisis,” manage the crisis over obstacles.

Topics/Speakers

Philippine Economic Outlook 2009-2010, Prof. Bernie Villegas

Insight Marketing: Probing into the Filipino Consumer in Turbulent Times Yoly Ong

Global Economic Situation: Let’s Look Beyond the Obvious

The Law of Supply and Demand in the Business Process Outsourcing (BPO) Industry Oscar Sañez

The Role of Government in Boosting Brand PHILIPPINES Cerge Remonde

From 4 P’s to 8 P’s of Marketing: The Expanded Services Marketing Mix Dr. Jochen Wirtz, Ph.D.

Market Driving Strategies Josiah L. Go

The Business Management Systems Model for SME’s Dr. Luz Suplico-Jeong

Changing the Mindset of Filipino Entrepreneurs Jose Ma. A. Concepcion III

Advertising Beyond the Box Dave Guerrero

Reputation Management: The Rise of Public Relations Dr. Nards Garcia

Marketing the Philippine Entertainment Industry: Let’s Celebrate Something Good in Difficult Times Ms. Charo Santos – Concio, To be confirmed.

THE PHILIPPINE MARKETING CRISIS SUMMIT
YES, WE CAN!

June 16-17, 2009
Hotel Sofitel Philippine Plaza
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Anne Bartolome. email.solutions@databasehub.net